ABOUT
Clean beauty with an honest story
From Melbourne to Skopje: how did the vision become reality?
NOMI isn't just a business. It's a personal mission, born from one simple need. After years in Australia, surrounded by organic and ethical cosmetics that were easy to find, our founder came back to Macedonia and found an unexpected gap.
‘Why should clean, certified cosmetics be a privilege of other markets and out of reach here?’
That question was the spark. In 2025, she and her husband created NOMI: a bridge that brings global clean beauty standards straight to your home.
Irena B. Gogova
Founder of NOMI
More than a shop
Your guide to the world of clean beauty
We believe that caring for yourself should never be a compromise between beauty and health. That's why NOMI is built on two pillars that take care of you:
nomiandyou.com
A carefully curated selection of leading global brands, such as INIKA Organic and RAWW. Every product is personally tested and chosen by the highest standards.
NOMI Magazine
Our learning hub. Here we demystify cosmetics together, learn how to read labels and how to choose care that truly suits your body.
Why is NOMI the right choice for you?
Guaranteed purity
For us, “natural” isn't just a label. We offer products with strict international certifications: organic origin, vegan formulas, Halal standards and Cruelty-Free.
Complete transparency
We believe in informed choices. Our ingredient library is open and clear, because we want you to know exactly what you put on your skin.
Ethics and sustainability
Nature is our source, so we respect it. We work only with partners who share our ecological and ethical values.
Our certifications
Our mission
NOMI is the start of a different movement in the Balkans. We want to make the safe, organic choice the easiest one. We're here to prove that premium cosmetics shouldn't be a luxury for the few, but a standard for every woman who cares about her health.
Welcome to NOMI. Let's take care of beauty, smartly and safely.