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Behind every product stands a story. Behind every story stands a strict process.
6 steps. No compromise.
We start from the source. Who stands behind the brand? What is their mission? Do their values align with ours? We collaborate exclusively with companies that share our belief — that beauty should never come at the cost of health or the planet.
We're not just interested in pretty packaging and marketing stories. We look at where products are made, who formulates them, and whether there is real commitment to purity and sustainability.
The word "natural" is not enough. We demand proof. Every brand must hold at least one of the following internationally recognized certifications:
These certificates are not just badges on packaging — they are a guarantee that independent organizations have verified every step of the production process.
This is where we go deepest. We review the entire INCI list of every product — ingredient by ingredient.
We never accept:
No product enters our offering without being personally tested by our team. We don't rely on specifications and certificates alone — we want to know how it feels on the skin, the texture, the scent, how quickly it absorbs, and what results it delivers with regular use.
If we wouldn't use it every day — we won't offer it to you either.
Purity is our priority, but we never compromise on efficacy. Every product must deliver visible results. Organic doesn't mean weaker — quite the opposite.
INIKA Organic — winner of the Global Makeup Awards 2025 — proof that organic cosmetics are at the top in quality and performance.
The final criterion is sustainability. We look at the full picture:
Beauty should leave no trace on the planet.
We don't sell everything — we only sell what we truly believe in.