We had the pleasure of speaking with Portret Digital about the topic that drives us every day — clean beauty as a new culture in Macedonia.

In the interview, which we are sharing together with Charna Nevzati, we opened up several questions that we believe are important for every woman who cares about her health and what she applies to her skin.

Why is transparency more than just marketing?

Today, the words "natural" and "clean" are everywhere. Green packaging, fine promises, beautiful labels — but how many times have we actually turned the bottle around to read what it contains?

That's why at NOMI & YOU, we've invested in tools that put the power of choice in the hands of our clients: an ingredient library where every woman can see exactly what she's applying to her skin, NOMI Magazine with articles on routines and compositions, and a skin questionnaire that helps find the right product for every concern.

Our goal is clear: a woman who knows how to read an INCI list makes an informed choice — and that is the greatest value we can provide.

From personal need to a brand with a mission

NOMI didn't originate from a business plan. It arose from personal experience — sensitive skin, pregnancy when every ingredient takes on new meaning, and disappointment with products that promised much but delivered little.

That experience is still the basis of every decision today: every product on nomiandyou.com must be something I would put on my own skin and recommend to my friend. If the answer isn't "yes" — it's not for NOMI.

Challenges of the local market

Bringing certified products from Australia to Macedonia is not simple — logistics, administration, and building trust with an audience accustomed to a different type of cosmetics. But the biggest challenge is changing habits: explaining why a product costs more when that price reflects quality ingredients, the absence of silicones, and formulas that nourish the skin.

Every client who tries it once and feels the difference — stays. And shares.

The NOMI Community

Our clients are not just consumers — they are a community. We formalized this through the NOMI Club, a loyalty program where points are collected for purchases, reviews, recommendations, and social media activity. We also have an affiliation program where women can earn by recommending products they truly believe in.

Charna Nevzati — more than a brand face

Charna is the first official face of NOMI — a girl whose authentic and uncompromising approach to beauty naturally aligned with our values. In the interview, Charna talks about how her Miss World experience deepened her understanding of beauty, why she chooses certified organic cosmetics after long days of makeup and photoshoots, and what message she has for young girls: not to compare themselves to idealized standards, but to be themselves.

📖 Read the full interview on Portret Digital: Irena Gogova and Charna Nevzati: An Aesthetic Revolution Based on Knowledge and Honesty