Irena Gogova
I'm Irena, founder of NOMI & YOU – the first online destination in Macedonia for certified organic beauty. After years in the corporate world, I took a leap to bring premium, clean beauty to the Macedonian market through exclusive Australian brands INIKA Organic and RAWW Cosmetics. My vision? To turn NOMI into a movement towards conscious, sustainable beauty across the Balkans. 🌿
Articles by Irena Gogova
Skincare TipsThe White Cast Isn't Zinc Oxide's Fault — Here's What's Really Happening
Every summer, it's the same story. You apply sunscreen. Half an hour later, your skin is sticky, and by noon, your face is already whitened. By evening, you've made up your mind — no sunscreen…
IngredientsHyaluronic Acid: New Youth for Your Skin
An easy guide to hyaluronic acid: how it binds moisture, when it's enough on its own, and when your skin needs another nourishing Nomi step.
NewsOne Year of NOMI & YOU — First Candle, Big Pyramid, and Many Sleepless Nights
Exactly one year ago, I registered NOMI & YOU. I didn't know how many sleepless nights, glued labels, filmed and deleted Reels, and boxes on the dining table would come with it. And I wouldn't change it for anything in the world.
Skincare TipsDouble Cleansing — The Step That Forever Changed Skincare Routines
Once upon a time, makeup was removed with a wet wipe. Today, double cleansing is the foundation of every evening routine. Discover why this simple step is the key to healthy, glowing skin.
Skincare Tips8 Things You Should Never Do to Your Face
It's not real skincare if you do one thing in the morning and undo everything at night. There are eight things every serious dermatologist would put at the top of the "don't do" list — some are bad…
Skincare Tips"One under the bed, two in the car, none on the lips — Time for a lip balm that actually stays put?"
We've all done this math. One lip balm somewhere under the bed, knocked off during a midnight toss and turn. Two — in the car door, sitting next to an unused spare cap and an old parking ticket.…
NewsThe First NOMI & YOU Event at URMA — The Beginning of Something Beautiful
On December 20, 2025, the first NOMI & YOU event took place at URMA — a day dedicated to quality, certified formulas, and the community that believes in conscious beauty. Visitors had the opportunity to get up close and personal with the Australian organic brands INIKA Organic and RAWW Cosmetics for the first time.
IngredientsAn Aesthetic Revolution Based on Knowledge and Honesty — Interview for Portret
In a new interview for Portret Digital, NOMI & YOU founder Irena Gogova and Charna Nevzati discuss transparency in cosmetics, consumer education, and why true beauty begins with an informed choice.
NewsWhy INIKA Organic? The Story Behind My Choice
Discover why INIKA Organic is our number 1 choice. Certified organic, vegan, cruelty-free, and halal cosmetics — now available in Macedonia through NOMI & YOU.
Skincare Tips6 Ingredients You Should Never Put On Your Skin
On average, a woman applies 168 unique ingredients to her skin every day through about 12 different products. This number comes from the 2004 "Exposures Add Up" study by the Environmental Working Group…
NewsDiscover the magic of natural beauty with NOMI & YOU at Beauty Expo '26!
How to do your makeup for an everyday look with NOMI & YOU products.
NewsNOMI at Beauty Expo '26 — Your Destination for Natural Beauty!
From April 3rd to 5th, NOMI & YOU awaits you at Beauty Expo '26 in Alexander Palace. We've prepared exclusive discounts, free makeovers, plenty of gifts, and a chance to meet our Charna. Discover the power of natural cosmetics at our first official fair presentation!
NewsČarna Nevzati: NOMI & YOU's New Brand Ambassador!
Beauty is more than just appearance – it's a reflection of self-confidence and authenticity. We are thrilled to introduce Čarna Nevzati, Miss Macedonia 2025, as the new face of NOMI & YOU. Discover how our shared vision for clean beauty is setting new standards in conscious skincare.
RoutinesThe Secret to Soft Lips: A 4-Step Routine That Will Change How You Wear Lipstick!
Discover the secret to flawless lips! Our detailed 4-step guide (exfoliation, hydration, protection, and color) will completely transform how you care for your lips and how you wear your favorite lipstick.